Content Marketing is very trendy, but also very misunderstood.
Consequently, many companies are struggling with it.
This event will offer an overview of what content marketing is and isn't, and then assess and "rescue" five companies who have submitted their content initiatives for appraisal. Thanks to our "rescuees:"
- eMoney Advisor
- Sabre Systems
- PromptWorks
- Clarifi
- Maass Media
Scribewise, Philadelphia's content-first digital marketing agency, will assess their efforts to date, audience reach, help create persona profiles and make editorial recommendations.
This event is part of Philly Tech Week 2017, presented by Comcast.